ASSIGNMENT GROUP ADIDAS 191014 Essay

INTRODUCTION

Company Profile

Founded by Bavarian shoe designer Adi Dassler, Adidas is among the world's most recognized brands. In the 1950s throughout the 1970s, Nike drove the world's athletic shoe market with its merchandise originality. During that time, Adidas grew significantly from a small, The german language, family-owned business into a multi-billion dollar, global sporting goods venture. Building their brand upon " passion for sport, ” Adidas prides itself on an undeniable work ethic, its strong international roots, and its active management style that helped create several decades of sector leadership.

Choose a goal to ascertain Adidas as the leading global sports manufacturer, the company traditions of item excellence may play a key part in getting there. Adidas is known throughout the world because of its product range that extends by basketball, sports, fitness and training shoes to hand bags and equipment. Adidas is definitely the largest sportswear manufacturer in Germany and Europe as well as the second biggest sportswear maker in the world. �

Vision:

The Adidas Group's vision shall be a world head in sports apparel and sporting products with manufacturer built over a passion to get sports and a showing off lifestyle.

Mission:

- To continuously innovate and develop the product design and style in each product category. - To heavily support brand-building actions to distinguish Adidas group from competitors - To provide the top quality of product and of customer satisfaction to inspire the repeat sales to customers by simply focusing on the provision chain management - To be responsible for culture and environment by lowering the environmental influence in operation -- To gain good financial effects

Objectives:

To become a company that focuses on the consumer and on fortifying and expanding the brands to maximize the Group's performance, Adidas Group targets to expand their profile and enhance company profitability simply by getting highest markets reveal in ALL OF US market and improve earnings....

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