Chocolate Survey Essay

Scaling Study

Easter has passed, nevertheless chocolate remains a popular purchase at the peruse counter. Chocolate comes in many forms and many brands. There are plenty of chocolate makers such as Hershey, Wonka, and Nestle. Relating to NBC News, Many favorite bag of chips is Snickers being that it is the most bought candy bar in the usa. Believing this kind of, a survey was created consisting on seven questions and was allocated to 12 people by means of social media to try the theory that Snickers is definitely the favorite bar. Five different question forms were utilized as target questions to verify or refuse the declaration made by NBC.

The first question of the survey is, " What are your top three favorite candy bars? ” It is a free response question asking participators to list three of their favorite candy pubs. The scale of answers varies between 12-15 candy bar brands, including Peanut, KitKat, and Twix pubs. With a free of charge response problem, the top 3 candy pubs are Snickers, Heath pubs, and tied up for third are KitKat bars and Reese's Almond Butter Mugs, Snickers getting the top choice of participators. Even though the answers consist of only sweets, items apart from candy bars were shown, including Reese's Pieces and Peanut M& Ms, and thus only partially meet the specifications by being beneficial but not vital. According for this type of rating, the question moves the several criterion-related validity qualities; relevance, freedom by bias, trustworthiness, and availableness. The question is dependable in that the respondents would answer with candy, however it is not really valid participants gave answers other than chocolate bars.

The second and third queries were multiple choice, solitary answer problem. Question two of the review is, " Which ONE with the following sweets bars do you enjoy just lately? ” Another question from the survey is, " What kind of the following candy bars do you have generally? ” Equally questions offered the following answers: A) Peanut, B) Twix, C) Heath,...

References: McIntyre, D. A. (2012, April 5). day-to-day Wall St . В 247 Wall structure St REALLY SIMPLY SYNDICATION. Retrieved May possibly 5, 2013, from http://247wallst.com/2012/04/05/americas-favorite-chocolate-brands/print/

Cooper, D. R., & Schindler, S. S. (2011). В Business analysis methodsВ (11th male impotence. ). New york city, NY: McGraw-Hill/Irwin.

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