Marketing Strategy Mkt one particular 318. 1  5-06 Composition

MKT1 318. 1 ) 5-06

three or more Year Advertising Plan

Intro and Mission Statement

It is Company G's priority to let our customers to improve the quality and ease of their lives by providing good quality, innovative electronic solutions. With new product advancement always with the forefront to enhance our customers' ease of life, we now expose our newest product line, the G-2 and G-4 egg and coup toaster. With all the economy continue to in a downward trend, and people having to cram more things to their day, how come sacrifice breakfast time? Many people have heard that " breakfast time is the most important meal of the day. ” However often do persons skip this meal? Many of us are bombarded while using early morning rush, trying to analyze for that evaluation, rushing to get the kids looking forward to school, and ourselves looking forward to work, that grab a few pop-tarts pertaining to the kids and head out the door. The Product

The G-2 and G-4 egg and coup toaster are the answers for those too occupied to have a quality breakfast important to give you the strength needed to start your day. Rapidly when compared with13623 few minutes you possibly can make a breakfast sandwich almost all while you do something else. The G-2 and G-4 egg and boule toaster is built to be time and cost efficient. They have wide position toasters intended for toast, muffins, croissants or maybe bagels. Additionally, it has an egg poaching rack to make eggs just like you get at these fast food eating places. A built in steamer tray enables you to hard boil eggs if you occur to decide on. Then, there is also a warming try for quickly heating pre-cooked meats. A feeling pad allows you to choose between producing toast only, eggs just, or the two. Company G has developed the egg and muffin toaster for possibly the single person or friends and family in mind. G-2 is a two slice best toaster oven oven and the G-4 is known as a four slice toaster the oven. This allows whether busy student or solitary person to get the ability to help to make a great breakfast time without taking up extra space and for the busy operating family for making multiple lunch break sandwiches in the past with the G-4. The G-2 specifications happen to be as follows: Color: Black, Weight: approx. 5 lbs. Sizes: (LxWxH) in inches. 15x7x8. The G-4 specifications happen to be as follows: Color: Black, Fat: approx. on the lookout for lbs. Measurements: (LxWxH) in inches. 12x19. 5x10. Consumer Product Classification

When looking at the three-way customer product classification system, the G-2 and G-4 would be classified being a convenience very good. Most individuals are going to find our merchandise when looking at a store or while online browsing and decide to purchase the product without much thought or organizing. This product is low cost but not purchased usually by the same person. This really is a product that most people are not going to compare price and quality typically. This is not a specialty merchandise even though it can be purchased infrequently and most people do not look around for twenty- five to thirty- five dollar home appliances, so our classification from the G-2 and G-4 can be described as convenience merchandise. Target Market

Firm G will probably be focusing it is new product within the college student and busy working class family members where the two spouses need to work. This will open industry to a large area of the human population due to the current economic circumstances many people are heading back to school to increase their profession or a two income family is needed to pay the bills. Many of these persons skip lunch break because the morning hours is very frantic and there is not really time to help to make a good lunch break prior to starting all their day. The room saving capacity of this merchandise and it's low cost will appeal to many persons in this area with the market because time, money and space are all big factors when a man and a woman having their first dating. in this marketplace area. Time is a huge factor for these type of people. The faculty student is often busy, studying, working, and going to class. They try to catch up about sleep and quite often wake up with just a few mins to get to school. While they can be getting ready each day, throwing on clothes and...

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