Essay regarding First Class Case

Recommendation

First Class Trading Corporation must use a centered segmentation method of forge a strategic alliance with Private General Schools and the respective standard suppliers. This can be accomplished with an intensive personal selling plan to aid growth and minimize risk. This will allow those to narrowly segment and location themselves to satisfy neglected consumer needs (Exhibit 5). Research

Stakeholders

(See Exhibit 6)

Internal

Item: Pre-packaged knapsack with educator approved, needed school products inside. Briefcase comes padded with college logo, student initials and is also available in school colours. Saves consumers time spent looking for specific components, increases school brand understanding and ensures quality. Value: Value Centered pricing to appeal to Uniform Retailers, who consequently, serve value inelastic customers. This allows Top class, Schools and Uniform shops to maintain desirable profit margins. Price is added onto college student tuition, gathered by the university, then remitted to Homogeneous stores and First Class Place: Backpacks are sold exclusively through Uniform retailers. Uniform shops ship to customers for an additional cost. This strategy permits conservation of valuable methods. Promotion: Excessive degree of personal selling with two critical stages. Initial, must focus on Schools BOD, through individualized, bilingual leaflets that present USP about how exactly it facilitates and encourages school culture while differentiating them from other schools. Need to have schools ‘push' Uniform suppliers to carry merchandise. Management may use alumni network from prominent post-secondary institution to easily network and obtain contacts on the board of directors. This will result in a greater touchiness in implementing a contract. Break even analysis (Exhibit 1)

External

Declining enrollment in universities bring into question the feasibility from the market. Following conducting a feasibility examination (Exhibit 1-4), it was established that the fall in...

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